Call Me 917 is the brainchild of Alex Olson, a member of Supreme’s skate team, who started the company in New York City. Call Me 917 serves as a skate focused off-shoot of his more fashion orientated brand - Bianca Chandon. Bianca was launched with a then seemingly random phone number, (917) 692-2706.
Call Me 917 Skateboards is inspired by classic skate culture and takes reference from many iconic skateboard graphics and logos. Alex Olson himself was privy to skate culture from a young age, as the son of Los Angeles skate legend Steve Olson.
917 has quickly gathered pace and assembled a team consisting of New York and East Coast skateboarders such as Max Palmer, Nik Stain and Cyrus Bennett alongside Euro connections Vincent Touzery, Pedro Attenborough and Hugo Boserup. 917's first professional rider was Cyrus Bennet who received his signature model in October 2017 shortly after the first 917 video title 'The Call Me 917 Video'.