The Heart Supply

From owner and founder Johnny Schillereff: The Heart Supply is a family-owned and operated business that was established by my wife Kori, our children Lenox and Camp, and me. After nearly 30 years since my founding of Element, and working with countless skateboarders and creatives, we were amazed by the vision the skateboarding community shared with us of how to make skateboarding more inclusive, affordable, and most importantly, give back. From that, The Heart Supply was born and seeks to guide and support generations of likeminded skateboarders, artists, and brands to materialize their vision. We eliminate inefficiencies and waste that take from skateboarders and lead to inauthenticity and unnecessary markups - because, better shouldn’t have to cost more. Our aim is to give kids the gift of riding their own skateboard and welcome them to the skateboarding community. We believe that the freedom, cultural diversity, and friendships developed from skateboarding are invaluable. Riding a skateboard is a creative, physical activity that sees no color, inspires equality, and builds self-esteem and awareness. Putting skateboards under kids feet allows them to roll towards positive opportunities and a happier, healthier life. A portion of the proceeds is used to give skateboards to kids in need.